SEO best practices

Search engine optimization is both an art and a science. It’s about making websites better understood by search engines and providing the searcher with relevant, valuable information in plain language. Simply put: Know your audience and create the best experience for them.

Google is constantly updating its algorithm, so what is best practice today may change tomorrow. This guide will be updated regularly to reflect any new changes.

Did you know that 68% of all online experiences start with a search engine? That's why SEO should be a part of any website strategy. For a website to perform well in SEO, it needs to be search-engine friendly, contain quality content about topics we want to rank for, and bear authority and trust through links from other websites. There are no shortcuts to SEO. It requires patience, persistence, and lots of research and testing. To be successful, follow these helpful optimization tips!