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SEO best practices

Search engine optimization (SEO) is a set of practices designed to improve the appearance and positioning of webpages in organic search results. If you don't know where to start or need a refresher, review this helpful guide.

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Search engine optimization is both an art and a science. It’s about making websites better understood by search engines and providing the searcher with relevant, valuable information in plain language. Simply put: Know your audience and create the best experience for them.

Google is constantly updating its algorithm, so what is best practice today may change tomorrow. This guide will be updated regularly to reflect any new changes.

Did you know that 68% of all online experiences start with a search engine? That's why SEO should be a part of any website strategy. For a website to perform well in SEO, it needs to be search-engine friendly, contain quality content about topics we want to rank for, and bear authority and trust through links from other websites. There are no shortcuts to SEO. It requires patience, persistence, and lots of research and testing. To be successful, follow these helpful optimization tips!

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Technical SEO (coming soon)

Page speed

Structured data

Canonicalization

Sitemaps

Sitelinks/deep links

404s and redirects

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Additional resources (coming soon)

SEO writing tips

E-A-T and YMYL

Ranking factors

Keyword research and search intent

Multiple languages (multilingual SEO)

Reasons a page is missing from Google search results

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Off-page SEO (coming soon)

Backlinks (link building)

Content marketing

Social media

Local citations

Reviews