Color Block

Text

Insights article and campaign templates

Learn about the templates available to feature thought leadership content, a success story, white paper, video, podcast, webinar recording or campaign content. 

Text
Text
Text
Text
OVERVIEW

Use an "Insights" template to create a landing page to feature thought leadership content or a success story, white paper, video, podcast or webinar recording for the "Insights" Library (ttps://www.optum.com/business/resources/library/...). 

Use a "Campaign" or "Insights" template to create a dedicated landing page for campaign activity and/or targeted audiences. Campaign pages are typically authored in the  /campaign/ directory.

  • Use the template that best aligns with the primary goal of the page. 
  • Use the links to the templates below and see the 3.0 Template Inventory document to see best practices and learn more.
  • Add topic, content type and appropriate tags to an "Insights" page appearing in the "Insights" library for search-friendliness.
  • "Insights" pages added in the /resources/library/ directory are automatically indexed by search engines unless content authors mark the page "no-index," "no-follow," and "hide in navigation." 
  • Campaign pages are authored in the segment folder located in the /campaign/ directory and do not appear in search engine results pages (external or internal). 
Text
How to use a template
  • Make a copy and move to the desired location. Update URL, metadata, and page content.
  • Be sure to remove the "no-search", "no-index", "hide in navigation" tags added to the template in the page properties.

Template restrictions: Do not build "Insights" or "Campaign" pages in the /solutions/ directory using these templates, unless approved by the DMX team.

Text

Updated: 2/18/2021