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Online readability

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Guidelines

Content must be written at specific grade reading levels. New content for the website should be checked by the Visible Thread software tool to determine the reading level of content.

  • On optum.com and other digital marketing platform (DMP) properties with a B2B audience, our target reading level is 9th grade and a VisibleThread readability score of 50+.
  • Online properties with a B2C audience adhere to lower reading levels, usually either 6th or 8th grade.

For more information on Visible Thread, contact Jennifer Newton.

To learn more about online readability consult the Writers' Resource .