Web Content Accessibility Guidelines for DMP digital properties
Accessibility standards help to ensure content can be easily used by everyone
DMP properties must comply with WCAG 2.1 "AA" standards to ensure that digital content is accessible to a wide range of people with disabilities, including visual, auditory, physical, speech, cognitive, language, learning and neurological disabilities. An accessible site provides a better user experience for all users (sighted and non-sighted).
To help ensure everyone can access our digital experiences, we’ve baked accessibility in to reusable patterns and components and provided guide accessibility.
Follow the guidelines (listed below) to help make sure content confirms the WCAG 2.1 AA.
1. Make images accessible.
- Follow the alt text and image standards to comply with accessibility standards.
- Follow the color accessibility guidelines requirements for color.
2. Use HTML heading tags to structure your copy
Follow the HTML markup requirements to comply with accessibility standards.
3. Verbiage for links should make sense out of context
- Use descriptive language for links to provide users with the proper context of where clicking the link will take them. Screen reader users often navigate websites going from link to link, using the tab key (or shift-tab to go backwards), so providing links that make sense is vitally important and necessary. For example, "Click here" isn't descriptive enough and would be ambiguous.
- Don’t place extra information in the links. For example, don’t say “Links to solutions page” but instead simply say “Solutions."
4. Make videos and podcasts accessible
Follow the video requirements to comply with accessibility standards.
Updated: 5/29/2020