Insights article and campaign templates
Learn about the templates available to feature thought leadership content, a success story, white paper, video, podcast, webinar recording or campaign content.
OVERVIEW
Use an "Insights" template to create a landing page to feature thought leadership content or a success story, white paper, video, podcast or webinar recording for the "Insights" Library (ttps://www.optum.com/business/resources/library/...).
Use a "Campaign" or "Insights" template to create a dedicated landing page for campaign activity and/or targeted audiences. Campaign pages are typically authored in the /campaign/ directory.
- Use the template that best aligns with the primary goal of the page.
- Use the links to the templates below and see the 3.0 Template Inventory document to see best practices and learn more.
- Add topic, content type and appropriate tags to an "Insights" page appearing in the "Insights" library for search-friendliness.
- "Insights" pages added in the /resources/library/ directory are automatically indexed by search engines unless content authors mark the page "no-index," "no-follow," and "hide in navigation."
- Campaign pages are authored in the segment folder located in the /campaign/ directory and do not appear in search engine results pages (external or internal).
How to use a template
- Make a copy and move to the desired location. Update URL, metadata, and page content.
- Be sure to remove the "no-search", "no-index", "hide in navigation" tags added to the template in the page properties.
Template restrictions: Do not build "Insights" or "Campaign" pages in the /solutions/ directory using these templates, unless approved by the DMX team.
3.0 Template Inventory
Updated: 2/18/2021
Insights
PDF download (use for gated content)