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Call-to-action bar

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PATTERN OVERVIEW

Feature a custom call-to-action and button in a horizontal bar with a dark background to give emphasis. 

Guidelines
  • The bar appears at the bottom of all 100-400 level, insights and campaign pages.

  • Button links to contact form customized for audience. A phone number to the appropriate contact point is added when necessary. 

  • Set the background color to off black to help it stand out from everything else on the page.

  • Copy is assigned a <p> tag and styled with a "delta" class.  Example of code: <p><span class="delta">Insert copy here</span></p>

  • Use a large reverse button centered below copy.

  • Column width is set at 1080 or 880 to avoid a line of copy becoming too long causing the reader's eyes to have a hard time focusing on the text.

  • Use the .oi-email icon @ 64 px set to orange, centered above the copy.

AEM component: Use the text3 and icon picker component to build this pattern.

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specifications

Copy: Up to 160 characters (including spaces). Copy should not be longer than three lines long. Button label should read "Request more information."

Button: Maximum character count is 25 characters (including spaces).

Button style: Use the large reverse

Type: Use sentence case with complete and punctuated sentences.

Type alignment: Center aligned

 

Horizontal intro shourt Rule

Examples

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 Example 1 — Button links to contact form customized for audience

Icon Picker V2
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Learn how Optum is improving experiences for patients and health care providers.

Request more information

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 Example 2 — Includes phone number to appropriate contact point.

Icon Picker V2
""
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Learn how Optum is improving experiences for patients and health care providers. 
If you have any questions call us at 1-800-111-1111 or send us an email.

Request more information

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 Example 3 — Includes email icon in the button.

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Learn how Optum is improving experiences for patients and health care providers. 
If you have any questions call us at 1-800-111-1111 or send us an email.

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 Example 4 — This option is not approved. Do not use.

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Learn how Optum is improving experiences for patients and health care providers. 
If you have any questions call us at 1-800-111-1111 or send us an email.