Call-to-action bar
PATTERN OVERVIEW
Feature a custom call-to-action and button in a horizontal bar with a dark background to give emphasis.
Guidelines
- The bar appears at the bottom of all 100-400 level, insights and campaign pages.
- Button links to contact form customized for audience. A phone number to the appropriate contact point is added when necessary.
- Set the background color to off black to help it stand out from everything else on the page.
- Copy is assigned a <p> tag and styled with a "delta" class. Example of code: <p><span class="delta">Insert copy here</span></p>
- Use a large reverse button centered below copy.
- Column width is set at 1080 or 880 to avoid a line of copy becoming too long causing the reader's eyes to have a hard time focusing on the text.
- Use the .oi-email icon @ 64 px set to orange, centered above the copy.
AEM component: Use the text3 and icon picker component to build this pattern.
specifications
Copy: Up to 160 characters (including spaces). Copy should not be longer than three lines long. Button label should read "Request more information."
Button: Maximum character count is 25 characters (including spaces).
Button style: Use the large reverse
Type: Use sentence case with complete and punctuated sentences.
Type alignment: Center aligned
Examples
Example 1 — Button links to contact form customized for audience
Learn how Optum is improving experiences for patients and health care providers.
Example 2 — Includes phone number to appropriate contact point.
Learn how Optum is improving experiences for patients and health care providers.
If you have any questions call us at 1-800-111-1111 or send us an email.
Example 3 — Includes email icon in the button.
Learn how Optum is improving experiences for patients and health care providers.
If you have any questions call us at 1-800-111-1111 or send us an email.
Example 4 — This option is not approved. Do not use.
Learn how Optum is improving experiences for patients and health care providers.
If you have any questions call us at 1-800-111-1111 or send us an email.