Video: The power of real-world data
Posted September 24th, 2015
Real-world data allows us look at the world as it really is, not how we want it to be. It provides a broad view of the health care delivery system so we can better identify what’s working — and seize a direction that leads to improved outcomes.
Compared to clinical trials on a few thousand patients, the clinical and claims data Optum® has on tens of millions of patients is helping us to understand the patient journey in ways never before possible. The complete continuum is visible, from provider-patient encounter to reimbursement, to patient behavior to follow-up encounter.
We believe that real-world data will continue to gain traction in all aspects of drug development and health care as a whole. The most successful companies will be those that embrace it.