Greater expertise leads to better outcomes.

Technology is the key to unearthing raw data, but neither is worth much without understanding and context. That’s where we can help. Optum® has unparalleled capabilities for deploying insights to change clinical care directly through our proven analytic expertise and health care ecosystem knowledge.

Our team of health economics and outcomes researchers, epidemiologists, product value strategists and patient-reported outcome scientists have hundreds of years of collective experience working with this data and technology. They can help you develop the strategies and market opportunities to drive performance and stay at the forefront of the life sciences industry.

Scientific research to realize the full potential of your brands.

Leverage the proven expertise of a recognized leader in health economics and outcomes research (HEOR) for a deeper understanding of your market and greater competitive advantage.

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Measure health from the patient’s perspective.

Patient-reported outcomes (PROs) hold the key to identifying new markets and engaging consumers through new approaches.

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Expertise to help get your products to market faster.

Demonstrating efficacy, safety and quality is no longer enough. You need to show economic value — and back it up with powerful data.

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Understand the real-world effects of your product.

When it comes to drug safety and epidemiology, you want real insights, not just information. Optum can help you understand the patients who will ultimately use your products. 

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Target the right stakeholders for optimal results.

Let us get you ready for product launch and post-launch brand management by helping you understand how and why physicians, caregivers and patients use your products.

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