Drive growth with consumer engagement, marketing and technology.
With a focus on driving profitable growth, lowering costs and improving consumer engagement, Optum® helps health plans adapt their technology, marketing and communication strategies for today’s consumer-centric marketplace.
We work with health plans to create points of differentiation that can drive brand preference through innovative service models, consumer engagement strategies and technology platforms.
Strategic and executional support
Our consumer engagement and marketing services provide strategic and executional support to health care clients to:
- Optimize their sales, marketing and growth organizations to support transition towards B2C model.
- Capitalize on increased consumer involvement in health care decision-making to drive member satisfaction.
- Build strong brand recognition and loyalty across the value chain.